Collection: PRIME HYDRATION

Prime Hydration launched in January 2022, co-founded by YouTubers Logan Paul and KSI, two longtime rivals who turned a boxing feud into a hydration brand together. It's built and distributed through Congo Brands, and grew into one of the fastest-selling drinks in the country within its first year.

NorCal Nutrition keeps Prime Hydration in stock for a quick grab-and-go electrolyte drink between sets or on your way out the door.