Collection: FIT CRUNCH BARS

FITCRUNCH was created by celebrity chef Robert Irvine, built around what the brand calls the world's first six-layer protein bar: chocolate, peanut butter, and soy puffs baked directly onto the bar for texture as well as protein. The brand was acquired by 1440 Foods in November 2024.

NorCal Nutrition stocks FITCRUNCH bars in-store for a protein bar with more texture than the standard chocolate-coated slab.