DAVID BARS

David Protein launched in September 2024, founded by Peter Rahal, the co-founder of RXBAR who sold that company to Kellogg for $600 million in 2017. David bars are built around the highest protein-to-calorie ratio of any bar on the market, backed by investors including Dr. Peter Attia and Dr. Andrew Huberman.

NorCal Nutrition carries the David Protein Bar in-store for a bar built specifically around protein density, not just protein content.